Benchmarking one zero one in reality says get all of the metrics how your fine competitor is doing and evaluate for your performance. Wherever you perform worse, that’s the space. Pronto you’ve cracked the code. Take instant movement to close the distance and you could be as right as them (your competitor) or maybe jump frog them. They backed up their displays with fashionable two by two graphs (system visuals as Alan Weiss calls them) and CEOs looking for ever extra costly quick fixes might leap at the guidelines and their treasuries will be the poorer for it.
Tell me, if benchmarking is surely this cure-it-all antidote to lackluster overall performance (the large boys would deny they said it changed into a remedy-it-all), how come Kodak did not benchmark its way to survival? How come Nokia couldn’t benchmark its way to success and thrust back Apple and Samsung? What of Motorola that invented the mobile smartphone era and Xerox that taught the world the way to copy? Why could not the bluest of the blue, with all its technological wizardry do it, and had to ship John Akers to the labour market? Beware, the elephant can’t dance except and till it comes to a decision to bop through converting its genetic code.
So here are the pinnacle three motives why you should never contact benchmarking with a ten-foot pole in case you actually need to be wonderful, wreck new mildew and render the competition irrelevant.
1. Benchmarking ignores the lifestyle of the better appearing enterprise
This is the mother of all reasons why benchmarking is a deadly flaw. Assuming you are Intel and the Japanese are ingesting your lunch, what do you do? Do you move on a retreat and benchmark the Japanese to blow them out of the water? Do you call a city-hall meeting to sensitize absolutely everyone about the Japanese’s risk and quickly form quick action teams (QATs) to benchmark the Japanese to prepare the manner to your wonderful comeback? Do you ship your pinnacle executives to Harvard to learn benchmarking at its first-rate a good way to form a groundswell motion that could make you invincible in a single day? No! No!! No!!! You do what Andy Grove, Robert Noyce (and Gordon Moore) did. You fireplace yourselves and start all another time. Remember, most effective the paranoid live on. You cannot beat the Japanese in head-to-head combat because the cultures are distinctive. Period! Have you now not heard that culture will consume approach for breakfast?